Aryna Sabalenka leaps from 27th in 2025 to world’s most marketable athlete in 2026

Aryna Sabalenka has been named the world’s most marketable athlete in SportsPro’s 2026 rankings, rising from 27th place in 2025. The four-time Grand Slam champion leads eight tennis players in the top 50, ahead of Carlos Alcaraz (5th) and Alexander Zverev (8th). Her global brand partnerships, on-court success and growing international popularity underline her commercial appeal and influence beyond tennis.

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